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Essay: Hype, Money, Music

Everyone in the classical world seems to have an opinion on news of Klaus Mäkelä being named as the next music director of the Chicago Symphony Orchestra (CSO). The Finnish conductor will end his respective directorships in Paris and Oslo in 2027, and begin prestigious tenures with the CSO and the Concertgebouw in Amsterdam. He will be 31 years old by then, hopping between continents and, one may assume, making guest appearances with various orchestras as well. Since news of the Chicago appointment last week, reactions have been extreme; either Mäkelä (or his agent; or both) are out of depth, out of touch, out for money and in it for the glory; he isn’t serious; jetting in and out implies a lack of commitment! – or he is the lord and saviour of classical, he is especially brilliant live, he is beloved by musicians and audiences alike, he is talented and how dare everyone be so mean!

I am not a fan of hopping on bandwagons of any kind; they’re hot, they’re noisy, they’re airless – but sometimes such rides are required to ascertain the nature of a journey, its sites and stops, instead of looking to one final, ultimate destination. Money is not the final stop here but every bump along the road, with marketing teams and board members steaming up the windows. The people organizations choose as leaders have always been reflections of aspirations related to the artistic, intellectual, organizational, social, communal, as much as to an organization’s history with and around those elements. Leadership must be in a package incorporating all of these things, and be appealing to boards, donors, ticket-buyers, CEOs. Being good at smalltalk is every bit as important as studying scores – it greases the financial wheels, related parts of which are rather squeaky these days.  Attendance in Chicago is on the rise, but so is the cost of everything else, with Chicago’s rents roughly 20% above the national average – a fact worth considering; even the CSO’s lowest-price ticket of $35 is well beyond the means of a great many.

Recent upheavals within the city’s theatre scene are, as The Chicago Tribune‘s Chris Jones noted last year, symbolic of a wider problem involving the performing arts sector:

Companies run the gamut from nonprofit, community-oriented, avowedly anti-capitalist organizations with fundamentally social missions focused on political change, to high-cost commercial operations in the very capitalist business of producing profitable live entertainment. Often, their needs are divergent. And the former typically is contemptuous of the latter. (August 17, 2023)

One can make a face that classical music should never bow to commercial considerations, that it ought to be properly (however that is defined) funded by government at all levels – that classical music is so holy it must never bow to such a vulgar consideration, in which case the names Esterházy, Belyayev, von Meck, van Swieten, Coolidge, and various members of European royalty may not mean much. Flap arms about the nature of non-profits as much as you like; organizations need to feel they have secure futures, and they need a suitable figure in which to place those hopes. The cries of “Welcome!” that greeted Mäkelä’s recent appearances in Chicago following the news were obviously sincere, but also likely infused with a needed optimism for the art form as much as the organization and its illustrious history.

Feeling one is a part of that history, and a part of making that history, is attractive to audiences, even if they are largely unaware of the realities that are inherently part of working within the classical industry. Conductors, especially General Music Directors (GMDs), have never had only one job. Coach, counsellor, educator, initiator, glad-hander, poster boy/girl, diplomat, ambassador, peacemaker, activist, attractor of money, pseudo-guarantor of financial health and organizational stability – a few of the roles GMDs must play, in addition to that of leader, interpreter, and scholar of scores. Between the three-letter word “art” and the five-letter word “music” is the real four-letter word: work. Audiences want to feel the GMD is working for them even if they don’t know (or don’t want to know) the nitty-gritty, usually-unglamorous details. Those details involve shaking hands with strangers for hours on end, being agreeable to disagreeable if potentially useful people, coddling insecure players and soloists, courting CEOs of corporations who may know little about music, making appearances at various events, preparing for and partaking in of any number of meetings, creating programs that will be friendly to the box office, and negotiating those programs with a board and any number of administrators who may well think they know better (perhaps they do); the process of recording (and post-production) is a huge beast unto itself.

Such duties must also be negotiated around and within an immediacy digital culture demands, one specifically younger generations understand and (hopefully) respond to. Actual attendance at cultural things may be down but digital engagement is up, and boards are paying attention, relying on marketing personnel to manifest that digital engagement in real ways. As Los Angeles  Times music critic Mark Swed recently noted:

Boards! We can’t live with them, and we certainly can’t live without them. By their very nature, they are about money. They keep the institution running. They raise funds. When boards are excellent, they recognize the artistic vision and make miracles happen. But that can take some doing, because by their very nature, they operate by committee. (March 20, 2024)

Committees by their nature tend to have varying degrees of groupthink, an approach which rarely if ever (as Swed wisely notes) courts risk within the musical realm; that, in turn, leads to a perceived need to play to the masses, en masse, and in 2024, that’s social media. So in addition to all their usual duties, MDs of the 21st century are also expected to be online influencers of sorts; cue portraits of said leader in designer turtleneck or crisp shirt, in a well-lit locale, with score open, brow furrowed, wielding a pencil with carefully-manicured fingers, all of it Photoshopped to wipe away bumps, wrinkles, sags, and jowls. The face of the organization, so carefully edited to match digital ideals, is barely human; classical people are, you see, beyond the masses. (This is probably not the consciously intended message but such adherence to unrealistic and ageist beauty standards entrenches popular ideas that tie classical music to a perceived elitism;  I may write about this further at some point.) There is a kind of robbery at work when it comes to simply showing the actual people who work in classical, including (or especially) its leaders, the ones who must be the face of the organization, for good or bad.

Sometimes organizations demonstrate a great trust in their leaders, and they, in turn, opt for a touching (and refreshingly untouched) public authenticity. The social media presences of non-digital natives Paavo Järvi and Gianandrea Noseda (GMDs, respectively, of Tonhalle-Orchester Zürich and Opernhaus Zürich) are good examples, as is the Tonhalle’s “Tram For Two” episode featuring the two maestros musing on their shared passions and ideas. Whether the CSO or Concertgebouw will emulate this kind of thing is a mystery. Two people who love and work in music, talking about music and music-making, in all its various angles, unscripted; would groupthink allow it? Will we see Mäkelä in conversation with, say, Enrique Mazzola or Lorenzo Viotti?

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Klaus Mäkelä and the L’Orchestre de Paris taking bows at the Philharmonie de Paris, March 6, 2024. Photo: mine. Please do not reproduce without express written permission.

To what extent Mäkelä will be the face of classical music in both Chicago and Amsterdam, and just how that image might be shaped, curated and spun back out to the public, remains to be seen. The open and hotly-debated question of his music choices – whether he will program things that reflect places and related histories, epochs, and demographics while offering a forward-thinking approach –  is one that only time will answer. (He would be wise to ask Esa-Pekka Salonen for a few pointers.) Will it be possible to do anything meaningful at either locale, given travel schedules? Is youth an impediment or an opportunity?

I want to stay curious, if also mindful of what I heard at the Philharmonie de Paris last month. Mäkelä led the L’Orchestre de Paris in a programme consisting of Rachmaninoff’s Piano Concerto No. 2 in C Minor, Op. 18 and Shostakovich’s Symphony No. 11 in G minor, Op. 103 (The Year 1905); I came away with highly mixed feelings. The conductor did have a palpable chemistry with soloist Yunchan Lim, and it was special to see the effect that had on the orchestra – but there is nothing wrong with not following the crowd in other aspects (in this case Shostakovich). And as my former music professor Rob Bowman once said, energy goes where attention goes; extending energy to the work of  other conductors who are less firmly in the heat of a spotlight seems like a logical choice, one I hope classical music watchers will consider.

In the meantime, it’s time to leave the bandwagon and jump into the clear, cool evening. Remember the c-word.

Top image: original sketch, mine. Please do not reproduce without express written permission.
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Essay: Bridging The Divide

One of the most painful aspects of the current era has been the observance and experience of chasms. Opera, as an art form, mixed with the reality of pandemic may find fascinating intersections within the virtual sphere, but that meeting does not translate very effectively, at least so far, within tangible form. Cost, travel restrictions, vaccination passports, and Brexit challenges aside, many more barriers exist which ask for careful consideration. The opera road has many divergent avenues which are all largely based around locale; views and vistas along respective routes, to say nothing of who travels them, vary widely. Big trucks, small bikes, winding paths, superhighways; “how far to the next pit stop?” and are-we-there-yet-isms; lamps, darkness, diners, picnics; baggage, necessities, extras; time, route, and of course, purpose, are all paramount, but none trumps locale, of calculating just how one actually gets from Point A to Point B, and just who’s going to pay for that particular ride.

Such matters came to mind during Bayerische Staatsoper’s final presentation of the company’s 2020-2021 season, a performance / livestream of Tristan und Isolde featuring tenor Jonas Kaufmann and soprano Anja Harteros in the title roles and outgoing Music Director Kirill Petrenko on the podium, with a moody production by Krzysztof Warlikowski. During the second intermission, German media personality Thomas Gottschalk, acting as event host, spoke with American baritone Sean Michael Plumb (who was singing the role of Melor) about the differences between North American and European systems, highlighting obvious financial realities and the ways in which certain perceptions relate to not only aesthetic expectations but to overall presentation, as well as to the early and regular exposure to classical music. I confess to being struck by this exchange, especially the questions – ones that are rarely if ever asked in interviews, let alone at the intermission of a major production at one of the world’s foremost houses; they’re the sorts of things I tend to discuss privately with friends, not openly in a broadcast, for thousands to hear and ponder. Yet such an exchange is worth publicly contemplating in an era when some North American opera/classical devotees may well be looking across the sea green with envy (or blue with sadness), highly aware that homegrown and European models are simply not comparable. Artists and administrators who have traveled from Europe to North America, whether on a contract or in lengthier capacities, are struck by such sharp contrast, within the realms of style and approach as much as the realities of funding on one side and audience expectations at the other. There are a lot of those expectations to fulfill, many more demands to be met at every turn, and sitting at the obvious core of it all, of course, is money. In many senses it is miraculous that wheels turn at all in North America, given the delicate state of funding, the realities of union negotiations, a near total lack of media exposure, and widespread public indifference to an art form so heavily laden (if not outright presented) with hideous clichés, literal as much as figurative.

And while there’s plenty of talk about the funding side (not wrongly), the other aspect which must be considered is education, perhaps now, more than ever. Generations of brutal government cuts in Canada and the United States, to education as well as to public broadcasting services, have cultivated an environment whereby experience, understanding, and appreciation of the arts has been perniciously removed from numerous non-arts contexts to which is dependent; history, social issues, politics, and other art forms (literature, painting, dance) are now largely disconnected from any form of live performance art and/or presentation. The teaching of history, in all of its diverse and frequently ugly aspects, has been divorced from that of cultural expression (and direct experience) by generations of teachers who may well not know or understand the role of culture themselves, and who, not unlike opera companies, are working in relation to the decisions of their own boards and committees, and the related budgets as set forth by each according to respective government bodies. Teaching journalism at post-secondary institutions myself, I wrestle with how to infuse my media teachings with music; students tend to get fired up through sounds, not words, because sound, in most spheres, has a resonance words do not (cannot) wholly possess. Sometimes  international examples (written + audio/audio-visual) are given within the contexts of lectures and homework; study this, listen to that; watch this, what did you get out of that, and how can you apply it to your work? The results are usually insightful, enlightening, expansive, lending themselves to new questions – and that’s precisely the intention.

Encouraging such enthusiasm is central to education, particularly for endeavors attempting to integrate the world of culture within an environment that would seem to spurn and diminish such efforts. Stefan Zweig writes in his momentous memoir The World Of Yesterday (Die Welt von Gestern: Erinnerungen eines Europäers, 1942) that “enthusiasm is infectious among young people. It passes from one to another in a school class like measles or scarlet fever, and by trying to outdo one another as fast as possible novices, in their childish vanity and ambition, will spur one another on.” Infection does not live long in a state of lockdown, as many of this era certainly know; enforced isolation, within education as much as artistic realms, is its own form of hell. Teaching online this past year was harsh for all involved; the “enthusiasm” of which Zweig writes was in little supply, yet I found its expression in some unexpected if delightful places. At the end of various classes, there would almost always be some students who would want to chat – about the lesson and the issues we raised, about things they’d seen/read/heard which were somehow related, about the various music things I’d brought in as illustrations of this or that concept. Very often there were further questions, about how I became interested in opera, who introduced me, what I specifically liked. Such curiosity and enthusiasm would later be glimpsed (explored, realized, manifest, however tentatively) via formal submissions, whether written or via audio or visual means. How different these exchanges might’ve been within a live context is difficult to say; would students have possessed as much boldness? Did the perceived safety of a monitor – distant, faceless if they so chose (most did), vocally disembodied –  make the asking of such questions, about a world so foreign (and perhaps daunting) to them, less awkward? I find the medium of a monitor energetically deadening, that it robs me of the vibrations and resonances which accompany the experience of the live, whether in the house or the classroom; one senses the receptors inherent within learning and response, which allow one to fully listen and fully feel, are simply not there. I never felt entirely as present I should’ve been for my students from behind the screen, and yet there was something about the experience that encouraged curiosity. Hurrah!

Just how much this curiosity may or may not be expressed in the autumn is questionable. As of now, classes and labs are to be held in-person partially, with a 50% in-room capacity. It will be another chasm to cross, creatively, enthusiastically, with much courage, curiosity, commitment. I am not quite sure what I’ll be using, music-wise, as part of my instruction, but by December, I imagine we will all be thirsting to attend some form of live music event, perhaps genres not yet anticipated. Until then, I’ll be cocking an eyebrow at the various education departments of opera companies, hoping they encourage the experience and exercise nuance, rumination, and curiosity; though not formally part of the STEM system, they are vital to helping close the chasm to which Gottschalk and Plumb’s exchange alluded. It isn’t about budgets now; it’s about brains. Bitte, let’s use them, in all their various capacities, through all the various trips.

Top photo: Jonas Kaufmann as Tristan and Anja Harteros as Isolde at Bayerische Staatsoper. Photo © Wilfried Hösl

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